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SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.


While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by 10% every year. We’re also aware that Google has the largest market share at 92%, compared to Bing or Yahoo! Knowing all this, it’s clear that SEO is a no-brainer to meet your customers where they’re searching and spending time.


So, what does this mean for your business? It means search engines are a prime place to advertise your businesses products or services. Having SEO as a key part of your digital marketing arsenal is crucial to help search engines find, crawl and index your website into their catalogue.




What are the benefits of SEO?

The benefits of SEO are plentiful. Since Google ranks sites that provide the best content to users, a lot of tactics and strategies that improve SEO, also makes your website a more effective place for users.

When you focus on SEO efforts, you get more visitor traffic to your website. This increases your brand awareness, to encourage more people to purchase your products/services.
Google has announced that the user experience of your website, will help you rank higher by search engines. They want their users to discover high-quality content, so they give priority to sites that create content and web pages with this goal in mind.
People are already searching for that product/service on search engines when they find you. They are the ones who discover you which means you have less work to do to close the sale. Unlike outbound sales, which requires calling, emailing, etc.
Google shared that you should focus on the user experience of those that visit your website through their mobile device. If the experience on a mobile device is poor for visitors, they will be less likely to stay on your website to explore more content.
The page load speed of your website helps users see your content faster. If the page loads slowly then a user is more likely to bounce from that page without seeing the content. SEO makes you prioritize page load speed, to ensure it’s faster.


How many types of SEO are there?

There are three types of SEO that you should implement in order to give your website the best chance of improving its position on the SERPs. These types include:

This involves keyword research and using keywords in high-quality content on different webpages on your site.
Helps to strengthen the relationship your website has with other websites. This particularly focuses on building backlinks, which are getting a large number of websites to link back to your website.
This involves things like site speed, indexing, crawlability, mobile friendliness, site architecture, structured data, security.